E-Book Now Available (And Some Thoughts about E-Book Pricing)


My book, The Ten Commandments, is now available as an e-book for Kindle or iPad. Buy it on Amazon or from the iBooks store.

When I was preparing to bring out this version of the book, I had to think about pricing. While I do not control the price that an outlet such as Amazon charges, I do establish the ballpark of this price through the initial pricing that I set.

You might have noticed that big publishers tend to set their e-book pricing at roughly the same level as the price of the book’s printed version. This is an interesting choice. They do this even though they know that we know that the e-book cost them a lot less to produce and distribute.

The choice is interesting because, if that pricing model holds up over time, it means that we book buyers view the physicality of a book to be just as much of an advantage as a disadvantage. The equivalent pricing, if the market continues to accept it, means that the benefits and burdens of ink-on-paper are so evenly matched that book consumers as a whole don’t look for the book’s tangibility to have an effect on price.

For my own e-book, I chose differently. I am using the e-book as my equivalent of the discount mass-market paperback. That is, the e-book is a much less expensive version of the book, introduced in the hope that it will tip someone who has been waiting to make a purchase over the edge into buying a copy.

(Is that you? Now is your moment.)